Bunnie XO has never been just “the woman standing next to Jelly Roll.” And if you’ve ever spent more than five minutes watching her Dumb Blonde podcast, scrolling her Instagram, or catching her unapologetic takes online, you already know that.
Still, curiosity lingers, especially in 2025, as her star continues to rise alongside her country-rap powerhouse husband. What is Bunnie XO’s net worth, really? Is it built on Jelly Roll’s success… or did she quietly construct her own media empire long before the rest of us noticed?
The answer is more layered, and more interesting, than most celebrity net worth rumors floating around TikTok.
Quick Bio: Bunnie XO at a Glance
| Detail | Info |
|---|---|
| Name | Bunnie XO |
| Age (2025) | 44 |
| Occupation | Podcast Host, Influencer, Media Personality |
| Notable For | Dumb Blonde Podcast, Social Media Presence |
| Spouse | Jelly Roll (married 2016) |
| @xomgitsbunnie | |
| YouTube | Dumb Blonde Podcast |
Who Is Bunnie XO, Beyond the Headlines?
Before we get anywhere near dollar signs, it’s worth understanding who Bunnie XO actually is, because her net worth didn’t appear overnight.
Born Alyssa DeFord, Bunnie XO grew up far from red carpets and podcast studios. She’s been open about a complicated early life, bouncing between environments that forced her to grow up fast. That grit, the kind you can’t fake! is still visible in the way she runs her brand today: blunt, self-aware, and refreshingly unpolished.
Long before Jelly Roll became a chart-topping name, Bunnie was already experimenting with online income streams, social media monetization, and digital entrepreneurship. She understood something early that many influencers still struggle to grasp: attention is currency, but ownership is power.
That philosophy would become the backbone of her future success.
Bunnie XO Net Worth in 2025: The Realistic Estimate
Let’s get to the number everyone’s Googling.
As of 2025, Bunnie XO’s net worth is widely estimated to fall between $2 million and $4 million, with some higher-end estimates pushing closer to $5 million depending on how private assets and brand equity are calculated.
Why the range? Because Bunnie isn’t a traditional celebrity with a transparent salary or studio contract. Her income comes from multiple digital revenue streams, many of which fluctuate year to year.
What can be said confidently:
👉 Her net worth is real, self-sustaining, and not dependent on Jelly Roll’s income.
In fact, several entertainment analysts and influencer economy trackers have pointed out that Bunnie’s earning power has increased as Jelly Roll’s fame exploded, not because of it, a rare dynamic in celebrity couples.
We’ve expanded on this idea in another article you might find useful: Gavin Adcock Net Worth: How the Rowdy Country Star Turned Viral Chaos Into Real Money.
How Bunnie XO Actually Makes Her Money
This is where things get interesting.
🎙️ The Dumb Blonde Podcast: Her Crown Jewel
The Dumb Blonde Podcast isn’t just popular, it’s influential.
With millions of downloads across platforms, the podcast generates revenue through:
- High-value sponsorship deals
- Ad placements across audio and YouTube versions
- Brand integrations tailored to her audience
Podcast industry insiders estimate that shows of Dumb Blonde’s scale can generate six to seven figures annually, depending on CPMs and ad frequency. And unlike TV appearances or one-off brand deals, podcast revenue compounds over time.
This isn’t a side hustle! it’s a media business.
📱 Social Media: Monetized, Not Just Viral
Bunnie XO’s Instagram, TikTok, and YouTube channels pull in consistent engagement, not just passive likes.
Her revenue streams include:
- Sponsored posts
- Long-term brand partnerships
- Affiliate marketing
- Cross-promotion with podcast guests
According to influencer marketing benchmarks cited by Variety and Insider, creators with her reach can earn tens of thousands per sponsored campaign! sometimes more when exclusivity is involved.
And unlike trend-chasing influencers, Bunnie’s audience sticks around.
💼 Business Savvy & Digital Ownership
Bunnie has been candid about diversifying her income early, including:
- Direct-to-fan platforms
- Subscription-based content in earlier career phases
- Merchandise collaborations
- Live podcast tours and appearances
What separates her from many internet personalities is control. She owns her platforms, her content, and her brand voice, meaning profits don’t get diluted through layers of management.
Did Bunnie XO Build Her Net Worth Before Jelly Roll?
Short answer: Yes, and she’ll tell you herself.
While Jelly Roll’s net worth is significantly higher (estimated between $6–$8 million in 2025 thanks to touring, music sales, and endorsements), Bunnie was financially independent long before his mainstream breakthrough.
In multiple podcast interviews, she’s emphasized that their relationship was built on mutual hustle, not financial dependency. That honesty has resonated deeply with fans, especially women navigating relationships where success arrives at different times.
It’s not “his money” or “her money.”
It’s two entrepreneurs who happened to fall in love.
Bunnie XO vs Other Influencer Net Worths
When stacked against other podcast-first creators, Bunnie XO holds her own.
Unlike influencers who rely heavily on algorithm-driven platforms, her income is anchored in owned media, podcasts, direct audience relationships, and brand trust.
Compared to:
- TikTok-only influencers with volatile earnings
- Reality TV personalities tied to contracts
- YouTubers dependent on ad revenue
Bunnie’s model is more sustainable! and that’s reflected in her growing net worth.
What Her Lifestyle Reveals About Her Wealth
Bunnie XO doesn’t live like someone trying to look rich, which might be the biggest clue that she actually is.
You’ll see:
- Travel tied to work, not flexing
- High-quality production setups for her podcast
- Thoughtful fashion choices rather than logo overload
- Investments in experiences over excess
This isn’t quiet luxury! it’s confident comfort. The kind that comes from knowing your income isn’t tied to a single platform disappearing overnight.
Why Estimates of Bunnie XO’s Net Worth Vary So Much
If you’ve seen wildly different numbers online, you’re not imagining it.
Reasons for the variation:
- Influencer earnings aren’t public
- Podcast ad rates fluctuate
- Private investments aren’t disclosed
- Clickbait sites inflate figures for traffic
Reputable outlets like People and FamousBirthdays avoid exact numbers for this reason, instead focusing on career trajectory and verified success.
The takeaway? Bunnie XO is a millionaire, and likely increasing her net worth year over year.
Frequently Asked Questions About Bunnie XO’s Net Worth
Is Bunnie XO richer than Jelly Roll?
No! Jelly Roll’s net worth is higher due to touring and music royalties, but Bunnie is independently wealthy.
Does Bunnie XO still earn from OnlyFans?
No. While it played a role earlier in her career, her current income comes from podcasting, media, and brand partnerships.
How much does the Dumb Blonde Podcast make?
Exact figures aren’t public, but industry estimates suggest high six to low seven figures annually.
What is Bunnie XO’s main source of income in 2025?
Podcasting and brand deals remain her biggest revenue drivers.
What’s Next for Bunnie XO in 2025 and Beyond?
Here’s the part most people miss when obsessing over net worth numbers: Bunnie XO is still building.
With expanding podcast reach, potential media deals, and a growing reputation as one of the most unfiltered voices in entertainment, her financial ceiling is far from fixed.
And unlike influencers chasing virality, Bunnie’s audience shows up for her, not the algorithm.
So the real question isn’t how much is Bunnie XO worth?
It’s how much bigger is her empire about to get?
👉 What do you think! is Bunnie XO one of the smartest media minds in pop culture right now, or is her biggest move still ahead?
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For more celebrity net worth deep dives, explore other features on amourvert, including rising Gen Z influencers and breakout podcast stars shaping 2025.
Alexandra